Online Newspapers Use Blogs for 'interactivity & immediacy'
New survey released today from Nielsen//NetRatings reveals the changing nature of the newspaper and online newspaper readership. About one fifth, 21%, of those polled stated they primarily use the online version of a newspaper to read news.
"A significant percentage of newspaper readers have transferred their preference from print to online editions," said Gerry Davidson, senior media analyst, Nielsen//NetRatings. "Accordingly, many online editions now feature original content and have developed an online strategy that includes online message boards and editorial blogs, which leverage the medium's strengths of interactivity and immediacy."
The leading online newspapers are turning to blogs and forums to increase their interaction with their audience. Companies can learn from the publisher’s experience by using forums and blogs to create a stronger online community with their audience.
"A significant percentage of newspaper readers have transferred their preference from print to online editions," said Gerry Davidson, senior media analyst, Nielsen//NetRatings. "Accordingly, many online editions now feature original content and have developed an online strategy that includes online message boards and editorial blogs, which leverage the medium's strengths of interactivity and immediacy."
The leading online newspapers are turning to blogs and forums to increase their interaction with their audience. Companies can learn from the publisher’s experience by using forums and blogs to create a stronger online community with their audience.
posted by Stephen Turcotte @ 6/21/2005
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