Controversy Brings Brand Opportunities for Online PR

Negative online PR does not have to only bring bad news for a company, depending upon the severity of an incident it is possible for a company to do the right thing and respond quickly to public relations misfortune. HP recently launched a blogging initiative but removed a comment posted by a blogger. The main contributor to the blog was out at the time and a colleague had removed the comment posting. When they returned the main contributor quickly replaced the comment. HP was congratulated for resolving the issue so quickly. Often it is not the actually incident but a lack of concern or approach that create a disaster for public relations. If you have a similar incident respond quickly and you may actually gain from the event.