Business Bloggers Wanted: New Survey Seeks to Measure Business Blog Results

Call to corporate bloggers to take blogging survey: Future report on survey to feature Thought Leadership, Marketing, Search Engine Optimization, Sales & Public Relations results from company blogs

BOSTON, Backbone Media, Inc., a Boston based Internet marketing company that specializes in integrated search engine optimization and website design services, announced a survey on business blogging --

http://www.backbonemedia.com/blogsurvey/.

The survey seeks to understand what results business bloggers have received from their blogs. Specifically the survey asks respondents what sales, PR and product development results they have seen from their blogging initiatives. Backbone Media, Inc. will develop a snapshot of what makes a successful blog, and then translate the industry snapshot into a working model for future company blogging initiatives.

John Cass, Backbone Media's Director of Internet Marketing Strategies commented on the survey, "Company blogs work best when they are managed by people who are authorities and genuinely passionate about their products. Last year I conducted a corporate blogging survey, and people at larger software companies, including Microsoft and Macromedia, told me that the best return on blogging came from having the people who are responsible for building their software, blog about their products. Blogs to such companies are learning tools for product development and customer feedback. For example, Macromedia's development team had gained a lot of product ideas from the interactions with customers. It's been a year since the last survey, I want to understand how things have changed and developed with the product development and promotional benefits from blogs."

The survey will be completed alongside an online marketing analysis of business blogs. Backbone Media President Stephen Turcotte remarked on this aspect of the survey, "We see business blogs as a more human and individual way for people from companies to communicate and connect with their particular audience. The interesting story is that there seems to be a blurring of the lines between personality, customer relationship, brand identity, editorial journalism, PR, marketing, and sales. This survey will allow us to better understand the factors that go into a company's decision to blog and what are the intended (and unintended) consequences on areas such as thought leadership, editorial press coverage, search engine rankings, inbound links and ultimately sales."

John Cass will be presenting the results of the corporate blogging survey at the upcoming online conference Global PR Blog Week 2.0 on PR and blogging. And John will be moderating a panel discussion on blogging at the AMA's workshop on blogging in Boston June 24th. Here's the address of Backbone Media's corporate blogging survey -- http://www.backbonemedia.com/blogsurvey/

Backbone Media, Inc. is an Internet Marketing consultancy based in Waltham, Massachusetts. Backbone takes an integrated online marketing communications approach with their clients, first setting a strategy then using such appropriate Internet Marketing tools such as SEO, PPC, e-mail marketing and CMS driven websites to get results for their customers.