Backbone SEO Blog

A resource for marketing executives and professional search engine marketers looking to gain valuable insights into the trends and people driving the online marketing industry.

Saturday, May 21, 2005

Froogle On Google Brings Sales To B2B

Shopping search engines are becoming increasingly important to consumer marketing companies. A shopping engine lets you upload your products with images and product description into their website. Google’s Froogle is one example. For some keywords shopping results appear on the main search engine results in Google. Business to business companies have not really considered this method of marketing, but I’ve started to notice shopping results appear for more commercial keywords. Conduct a search for your keywords and determine if shopping engine results are appearing at the top of the Google web results.

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