Online PR Consulting and SEO Strategy are merging

Search engine optimization and PR consulting are closer together than you might think.

Good SEO companies recommend you produce good relevant content, which includes the keywords your customers would use to find you. And they want you to produce lots of content consistently, either on your own site, or via posted articles and links back to your site. If executed correctly your rankings will rise in the search engine for the targeted keywords, and traffic should increase. PR Consulting companies recommend you develop a story or idea that provides a benefit or describes a solution to an issue to your audience; pitch that idea or story to the mass media and get lots of copy referencing your company published.

The tie between the two disciplines is content, PR consulting companies generate a lot of good relevant content that targets their audience, and SEO companies recommend clients develop good-targeted content feature rich with keywords.

While the target of PR consultancies is the journalist, they develop their stories with their journalist’s audience and their client’s customers in mind. SEO companies focus on targeting their client’s customers. When you combine PR consulting and SEO, you target both journalists and customers directly.